We were tired of choosing.

Cute or practical. Stylish or functional. As women who already juggle everything — kids, work, life, and everyone else's needs — we deserved better than a consolation prize.

So I built the bag we'd always wanted. A bag that works for every body, every size, every stage of life. A bag that makes you feel like you — not just a mom, not just a function, but a woman who has her life together and looks good doing it.

That was the Essential Hobo Bag. And it was just the beginning.

Today, over 250,000 women carry Emmafy. They tag their sisters, stop strangers in Target, share us with every woman they love. What started as a bag became a community of women who are done settling — for bags, and for anything less than they deserve.

You're one of them.

Adèle — Founder, Adèle Paris